HAIRepair Packaging

About

HAIRepair is one of the many brands under ORS. The strategy for the packaging refresh was to introduce the benefits of coconut oil and baobab extract, and also present the product as a premium brand.

With the new formula, came a need for a new facelift. The main keys to solving the outdated packaging design were to incorporate the ruby red, modern typography, and a matte-gloss finish on the label material.

Roles

Art Direction
Packaging Design